Omnisend Review 2022: Is it Better Than Mailchimp?
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If you’re running an e-commerce business, you’ll love this Omnisend review.
There are a few names in the marketing automation platform industry. Mailchimp, AWeber, Constant Contact, and Klaviyo are a few names you might already notice.
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But, again and again, we’ll try to recommend something off-the-grid for you. That’s when we found Omnisend. So, we’ll try to elaborate on everything about Omnisend in this review. You’ll be the judge to decide if this platform is better than Mailchimp.
Without further ado, let’s dive in!
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What is Omnisend?
First, you might want to read this testimonial.
Actually, we don’t want to highlight the slam dunk part. But, you might have an idea why reporting matters in the e-commerce business.
Let’s take a look at another testimonial, shall we?
A return on investment is what everybody wants when they are running an e-commerce business, isn’t it?
In a sentence, it is a powerful marketing automation platform tailored for e-commerce to help you grow your business.
What kind of growth exactly?
We’re talking about reaching your customers in the most relevant way possible.
You see, it’s been known to many people that reaching customers through email marketing is one of the best ways to grow your business.
But, reaching customers on other platforms such as SMS is totally underrated, and that’s why they’re calling themselves Omnisend. It’s an omnichannel marketing automation platform.
Take a look at this testimonial below.
It’s not our words. It’s their customers. But, 70,000 SMS subscribers is not a small list.
Now, let’s look deeper at what Omnisend has to offer.
Omnisend Features
As an all-in-one e-commerce marketing platform, you’ll get a lot of features. Some of them are eye-openers. Let’s take a look at each of them.
Integration
After signing up for free, you can simply integrate Omnisend with these store platforms. It covers big names such as Shopify, WooCommerce, and even Wix.
Connecting your store is easy. Simply choose one of the store platforms and fill it up with your online store address.
Omnisend will automatically import your subscribers, products, and orders.
Marketing Automation
Imagine combining multiple channels under one platform, and you’re doing it automatically. How cool is that?
Omnisend allows you to reach your customers through SMS, email, and web push notifications through simple drag & drop workflows.
Even if you’re totally new to this platform, you can use the pre-built workflows to help you set up marketing automation like a rockstar.
We’re talking about Abandoned Cart automation, Cross-Selling, Recommended Products, Birthday Messages, and many more.
You’re going to save a hell lot of time with this.
Learn more about Marketing Automation.
Email Marketing
As an e-commerce business, you need email marketing to reach your customers.
Like other email marketing platforms, you can create a highly visual email to promote your products. We’re talking about drag & drop content editor, which makes it easy to edit your emails.
You can also do A/B testing and get a campaign report to measure your performance.
Learn more about Email Marketing.
SMS
Now, this is one of the main reasons Omnisend is called Omnisend. Email marketing and SMS blast are two different things. Usually, you need to pay individual service providers to do both.
In other words, you need to tweak it with different platforms.
But, that’s not the case with Omnisend.
You can create personalized SMS automation for your customers. Omnisend even has pre-built workflows for SMS and MMS messages. So, you don’t have to worry about starting from scratch.
As a Pro user, you get free SMS credits based on the monthly price you’re paying. You are saving on SMS costs to reach your customers through omnichannel messaging.
Oh, and did we mention it supports all country codes for SMS?
Web Push Notifications
If you’re running an e-commerce business, people need a reminder about an abandoned cart. It’s basically a sale on hold.
With a combination of email marketing, SMS, and push notifications, you can confidently boost your conversions to get a better result.
This method of retargeting customers is proven to increase conversion rates on average at 30%.
Learn more about Web Push Notifications.
Popups & Forms
Depending on your goals, you can create various forms at Omnisend. Popups, embedded, signup bar, and even a wheel of fortune!
This is the gate to collect your visitor’s information and convert them into loyal customers.
You can customize and capture any personal details based on your needs.
Everything is beautifully designed and seamlessly integrated with your store. It is also mobile-optimized to provide the best experience for your customers.
Learn more about Popups & Forms.
Reports
Every marketing attempt relies on data. Without any data, you can’t create any marketing strategies.
That’s why you get everything inside the Omnisend Reports Dashboard. We’re talking about everything, your campaign and automation reports, SMS reports, forms, and many more.
You can see what’s working and not working to improve your campaign performance.
Segmentation
What if we told you that you can retarget your customers to create a more personalized approach? Wouldn’t it be great?
You see, every loyal customer came as a first-time buyer. You can retarget your potential customer and create a customer journey with Omnisend.
You can identify your customer’s purchasing habits and retarget them with suitable promotional offers.
More importantly, you can identify where your customers dropped off inside your sales funnel.
As business owners, you need this information to help you create your next move. You’re running a marathon here, not a 100-meter sprint.
In other words, you want to build a sustainable business, not an overnight success, and close your business after a few days. Segmentation helps you to achieve that.
Learn more about Segmentation.
Audience Sync for Ads
This feature allows you to retarget your contacts on Facebook & Google using email addresses. It’s basically cookie-less advertising.
When you’re running an ad to promote your offer and get sales, you want to know what kind of people buys your product.
Now, you can find more valuable people by syncing your customer data with Facebook or Google to build lookalikes.
In the end, you’ll know what kind of ad you should run and who you should show them to.
Learn more about Audience Sync for Ads.
Omnisend Pricing
Now, let’s talk about pricing.
As you can see, you can start for free and upgrade as your e-commerce business grows with Omnisend.
The Standard Plan starts from $16/month.
Omnisend’s pricing system is based on the number list or contacts you have. It is incremented per 500 contacts.
Omnisend vs Mailchimp
As you can see from the table of comparisons above, there is a large gap between Omnisend and Mailchimp.
Mailchimp used to be great. But, people are looking for better alternatives other than Mailchimp.
Let’s take a look at Mailchimp pricing.
Back in February 2022, Mailchimp raised its price. If you ever have the chance to use their free plan, you know it is limited on every feature.
So, would you pay $299/month on Mailchimp or $59/month on Omnisend?
Pro Tip????
If you’re a Klaviyo user, there is an ongoing migration package with 30% off your first 3 months. Use the code: READY4BETTER to get started.
Conclusion
After reading this Omnisend review, you can see the final conclusion. Omnisend is far superior to Mailchimp, especially if you’re running an e-commerce business.
But, do we recommend it?
This time, we can’t answer your question clearly, since we’re not running an e-commerce store. However, judging by its features alone, we can tell that Omnisend is worth trying.
As we mentioned earlier, you’ll be the judge to decide.
We’ve spread the word to our subscribers, and we’ll let you know if we get any updates from someone using or migrating to Omnisend.
One more thing. You can also book a demo with Omnisend to walk you through the key features we mentioned earlier.